Employee Engagement Software in 2024: How to Choose

""

Lewis Moore

6

min read

|

17 Oct 2024

Want to improve your hiring stack?

Engagement meeting

You've likely heard the buzz about Employee Engagement Software in the HR corridors, but what exactly does it do for your business? When you're in charge of a large team, boosting productivity can feel like trying to wrangle a whirlwind. Investing in the right software might just be the answer to your headaches. But understanding the potential of such a tool—and recognising the features that suit your organisation's needs—can be daunting. Just like the many choices of CRMs in sales, engagement tools aren't one-size-fits-all. Let's explore what makes these solutions tick, and identify how they can seamlessly integrate into your daily workflow.

1. What is Employee Engagement Software?

1.1 What does it do?

Employee Engagement Software serves as a digital ally, equipping you with tools designed to connect, support, and empower your workforce. At its core, this software helps you measure and improve how engaged your employees are with their work and the wider company objectives. By providing features like surveys and communication platforms, these tools ensure that your team feels heard and valued.

Consider employee engagement software as your personal project manager for team motivation efforts. It enables:

  • Regular feedback collection through automated surveys, helping you address issues proactively.

  • Data analysis to uncover trends in job satisfaction, aiding in strategic planning.

  • Centralised communication channels to maintain a consistent and open dialogue with employees.

1.2 Why is it important?

The significance of employee engagement software extends beyond just good vibes in the workplace. You might wonder how exactly it benefits your business. Here’s the crux: Engaged employees tend to be more productive, show greater loyalty, and contribute positively to the company's work environment. This software helps turn passive participation into active advocacy for your business's success.

Engagement tools:

  • Reduce turnover rates by understanding why employees leave and addressing these issues head-on.

  • Boost morale and productivity, creating a supportive environment that nurtures creativity and innovation.

  • Align goals and values, creating a cohesive organisational identity that resonates with the workforce.

Pro-tip: Start by pinpointing your current engagement hurdles. Use this information as a baseline to explore which software features might best address these challenges. This strategic approach not only saves time and resources but can significantly enhance the overall employee experience.

2. Top Features to Look For in Employee Engagement Software

2.1 Surveys and Feedback Tools

Surveys and feedback tools are fundamental to employee engagement software. They enable you to gauge employee satisfaction, understand concerns, and identify actionable areas for improvement. Using tools like Pulse Surveys allows you to gather timely insights without overwhelming your team. These should be flexible, allowing you to create custom questions and survey frequencies to match your organisation’s needs. Additionally, integrating sentiment analysis can provide deeper insights into employee mood and morale.

Consider tools such as 15Five or Culture Amp, which offer advanced analytics to interpret survey data effectively. This ensures engagement initiatives are rooted in data rather than assumptions. It's not just about gathering feedback but ensuring that it leads to meaningful organisational change.

  • Pro-tip: Encourage participation by informing employees how their feedback will lead to specific changes. This builds trust and transparency.

2.2 Recognition and Rewards Systems

An engaging work environment is often one where employees feel recognised and valued. Recognition and rewards systems within engagement software make it easy to acknowledge achievements, whether small or large. Look for systems offering custom reward options—things like gift cards, extra time off, or personalised recognition messages. Platforms like Bonusly and Reward Gateway enable seamless integration with your existing workflows, aligning recognition with company values and goals.

These systems should not only facilitate peer-to-peer recognition but also allow public acknowledgment. This creates a culture of appreciation, fostering motivation and loyalty across your teams. Real-time recognition can be particularly powerful, keeping morale high and promoting a positive workplace culture.

  • Pro-tip: Implement a monthly recognition event where employees can share their appreciation for colleagues, bolstering community morale.

2.3 Analytics and Reporting

Robust analytics and reporting features are crucial in understanding what's working in your engagement strategy and what's not. Advanced platforms provide dashboards that compile data from varied inputs across the software, such as feedback and participation rates, allowing a comprehensive view of employee engagement levels. Look for software like TINYpulse or Peakon, which offer visual reports to aid in decision-making and identifying trends over time.

Data-driven insights help tailor employee engagement strategies, ensuring they meet the evolving needs of your workforce. Regularly monitoring these reports can point out patterns and predict potential turnover risks, allowing you to take preemptive action to maintain a healthy work environment.

  • Pro-tip: Set up automated monthly reports to track progress consistently, and brief HR teams on key metrics that need attention for strategic planning.

3. Choosing the Best Employee Engagement Software

3.1 Determine Your Needs

Identifying your specific requirements is pivotal in selecting an employee engagement software. Start by understanding the unique challenges within your company. Are you struggling with high turnover rates or low employee morale? Knowing your pain points can guide your software choice.

Categories to consider:

  • Employee Surveys: To gather feedback and measure satisfaction.

  • Performance Management: To evaluate and improve employee performance.

  • Communication Tools: If improving internal communication is necessary.

Evaluate these needs against your long-term company goals. Are you looking to grow rapidly, or is improving efficiency your primary aim? Matching your needs with your strategic objectives ensures the software delivers long-term value. Conducting workshops or surveys can yield valuable insights into what features your HR team finds essential.

3.2 Compare Costs

Evaluating costs involves more than just the price tag. Look at the total cost, including setup, training, and any additional customisations you might need. This ensures no surprise expenses later. Most providers offer tiered pricing plans based on company size, features, or users.

Factors to consider include:

  • Subscription Fees: Monthly or annual costs.

  • Implementation Costs: Setup and integration fees.

  • Hidden Costs: Support, upgrades, and custom features.

Remember to contrast costs with potential returns. Will the software reduce administrative workload? Could it cut down on turnover, saving on recruitment costs? Balancing immediate expenditure against long-term gains can make a significant difference in your budgetary decision.

3.3 Read Reviews and Testimonials

Reading reviews can offer perspectives beyond the sales pitch. Search for feedback from companies of similar size or industry to your own. Look for consistent themes in reviews, as these often highlight genuine strengths or weaknesses of the software.

Points to consider when reading reviews:

  • User-Friendliness: Is it easy for end-users and HR professionals?

  • Customer Support: Is the service prompt and effective when issues arise?

  • Real-World Effectiveness: Do users report tangible improvements in engagement?

Testimonials can also shed light on the customer journey. Did the vendor assist throughout implementation? Was any unexpected value discovered during use? Detailed and candid accounts can provide invaluable transparency, aiding in an informed decision.


Your journey to implementing employee engagement software is crucial for fostering a dynamic and connected workplace. By assessing your needs, evaluating costs, and diving into user experiences, you can ensure that your chosen solution aligns seamlessly with your organisational goals. With the right software, you're poised to create a thriving, engaged workforce.

Want more like this in your inbox?

Want more like this in your inbox?

Frequently Asked Questions

What is an employee engagement software?

Employee engagement software is a digital tool designed to improve workforce satisfaction by facilitating surveys, feedback, recognition, and communication. It helps to measure employee attitudes and behaviours, contributing to a positive workplace culture.

What are the 5 C's of employee engagement?

The 5 C's of employee engagement are:

  1. Clarity: Clear expectations and goals.

  2. Collaboration: Teamwork and mutual support.

  3. Contribution: Recognising individual impact.

  4. Credibility: Trust in leadership abilities.

  5. Connection: Emotional investment in the workplace.

What is the tool for measuring employee engagement?

Common tools for measuring employee engagement include pulse surveys, feedback forms, performance metrics, and engagement indices. Tools like Qualtrics and Culture Amp integrate these measurements into comprehensive dashboards for analysis.