Key Interview Questions to Assess Innovation

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Evidenced

9

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28 Nov 2024

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Innovation

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An employee innovating on some designs

You've likely interviewed countless candidates, sifting through resumes that promise creativity and innovation. But how do you uncover those truly innovative minds that will bring fresh perspectives and solutions? When you're sitting across from a potential hire, knowing which questions to ask can be the key that unlocks their innovative potential. In a world that prizes original thinking, understanding how to assess innovation can set you apart as an interviewer and ensure that your next hire can drive real progress within your company. Let's explore how you can discover the creative sparks in your interview candidates by asking the right questions.

1. Understanding Innovation in Interviews

1.1 What is Innovation?

Innovation is more than just a buzzword. It represents the capacity to generate new ideas and implement them effectively. In the realm of interviews, recognising innovation involves identifying candidates who don't just have imaginative ideas but also possess the ability to execute those ideas to solve problems or take advantage of new opportunities. This combination of creative thinking and practical application is what separates true innovators from the rest.

For interviewers, probing for innovation requires looking at a candidate's past experiences and their ability to translate thoughts into actions. Are they someone who raises the bar by disrupting the status quo? Everyone can brainstorm, but finding those who transform brainstorms into blueprints of the future is essential.

Pro-tip: When assessing innovation, focus on past experiences where candidates not only designed new solutions but successfully put those solutions into practice.

1.2 Why Assess Innovation in Candidates?

In today’s competitive market, hiring someone with a mere conventional skill set isn’t enough. Innovative candidates can help push the boundaries and offer unique avenues for growth. They're the ones who’ll tackle challenges with fresh approaches and contribute to a culture of continuous improvement. It's not just about filling a role; it's about empowering your team to think differently and evolve with the demands of your industry.

By evaluating innovation, you ensure your team is not only prepared for present challenges but is also future-ready. This means hiring people who can not only adapt to change but also spearhead it within your organisation. They can transform how things are done, making your company not just reactive, but proactive in its industry landscape.

Pro-tip: Look for candidates who speak about past experiences of overcoming obstacles in unique ways, indicating their readiness to innovate within your company.

1.3 How to Identify Innovative Traits?

Recognising innovative traits in candidates requires a keen understanding of behaviours that signal a creative mindset. Look for indicators such as curiosity, adaptability, and a willingness to take calculated risks. These traits often manifest in how candidates approach hypothetical scenarios or discuss unexpected challenges they've faced in the past.

To effectively identify these traits, pay attention to candidates who display out-of-the-box thinking. Consider how they respond to open-ended questions and whether they embrace complexity or shy away from it. Innovators typically revel in ambiguity and use it as a canvas for their ideas, rather than seeking tried and true pathways.

Pro-tip: Use scenario-based questions to observe how candidates tackle complex problems — their process often reveals much about their innovative abilities.

2. Top Interview Questions to Assess Innovation

2.1 Describe a Problem You Solved Creatively.

Inquiring about problem-solving experiences is a straightforward way to assess a candidate's innovative capabilities. Start by asking candidates to describe a challenge they faced and resolved in a novel manner. This helps gauge their capacity to think outside conventional paradigms. Look for responses demonstrating the ability to dissect a problem, generate fresh ideas, and overcome obstacles creatively.

Evaluate the steps the candidate took during their problem-solving process. Are they comfortable with ambiguity? Did they leverage any particular frameworks like Design Thinking or Lean Startup? Understanding their approach can reveal valuable insights into their innovative potential.

Pro-tip: Encourage candidates to include specific examples, preferably with measurable outcomes, to paint a clearer picture of their innovation success.

2.2 How Do You Foster Innovation Within a Team?

Assessing how candidates foster innovation in teams can identify leaders with the potential to drive organisational growth and transformation. Invite candidates to share strategies for cultivating an environment that encourages new ideas and experimentation. Signs of a strong answer include fostering open communication, promoting cross-functional collaborations, or setting goals that encourage risk-taking.

When evaluating responses, note if the candidate highlights specific tools or techniques, such as using brainstorming sessions or innovation workshops. Effective leaders will often leverage these methods to stir creativity and support team members in pursuing unconventional approaches.

Pro-tip: Look for evidence of cultivating a safe environment for sharing ideas without fear of criticism, as this is crucial in nurturing innovation.

2.3 Share an Example When You Implemented a Novel Solution.

Exploring a candidate’s history of implementing novel solutions reveals how they convert ideas into actionable outcomes. Ask candidates to recount a scenario where they successfully introduced a new approach or technology to solve a problem. The focus should be on the innovation itself, barriers faced, and how they promoted their solution to others.

Key indicators of robust innovation skills include the ability to anticipate challenges during implementation and creativity in resource utilisation. Moreover, candidates who discuss actively communicating and gaining buy-in from stakeholders demonstrate an understanding of the broader impact of their innovations.

Pro-tip: Seek examples where the candidate used limited resources innovatively, as this often indicates a higher level of ingenuity.

2.4 What’s Your Approach to Risk in Innovation?

Innovation often involves risk; understanding a candidate’s approach to risk management is essential. While discussing this aspect, assess how they balance risk and reward and their criteria for taking calculated risks. Their ability to articulate a methodical approach to evaluating risk reflects their strategic thinking abilities.

Look for an answer that includes assessing potential risks, creating mitigation plans, and learning from past experiences. Candidates with robust innovation practices typically embrace failure as a part of the learning process, which is crucial for growth.

Pro-tip: Ensure candidates can differentiate between acceptable risks and reckless behaviour, showcasing maturity in decision-making.

2.5 How Do You Stay Updated with Industry Trends to Innovate?

To remain competitive, it’s essential for candidates to stay abreast of industry trends. Ask them to explain how they update their knowledge and leverage new information to fuel innovation. This question targets their dedication to continuous learning and adaptability in a fast-changing environment.

Checklist items to evaluate include their engagement with online resources, industry conferences, or participation in professional networks. Responses illustrating proactive learning and the ability to synthesise new knowledge into their projects can indicate high potential for innovation.

Pro-tip: Encourage candidates to identify specific resources or thought leaders they follow to gauge their genuine interest in the field.

2.6 Tell Us About a Time Your Idea Failed. What Did You Learn?

Failure can be a powerful teacher, and understanding how candidates process failure is key to assessing their growth mindset. Request candidates to discuss a failed idea, focusing on what they learned and how that experience reshaped their approach to future projects. This insight can reveal their resilience and tenacity.

Look for candidates who constructively deconstruct their failures and articulate valuable learnings. Acknowledging mistakes and demonstrating how they adapted reflects their ability to turn setbacks into stepping stones.

Pro-tip: Focus on candidates who display a positive attitude towards failure—it’s integral to continuous improvement and innovation.

2.7 Describe How You Would Innovate Our Current Products/Services.

This question assesses the candidate's ability to think critically about your organisation’s existing products/services and propose forward-thinking enhancements. Ask for specific ideas on how they would implement these innovations, encouraging them to consider market trends and consumer needs. This evaluates their strategic vision and understanding of your company's potential.

Ideal candidates will perform preliminary research to present informed suggestions, demonstrating both initiative and creativity. They should illustrate how their ideas could offer competitive advantages or meet unmet customer needs.

Pro-tip: Look for candidates who factor in feasibility, scalability, and ROI into their proposals, showing a pragmatic approach to innovation.

3. Evaluating Responses for Innovative Potential

3.1 Looking for Creativity and Problem-Solving Skills

When you're evaluating candidates for creativity and problem-solving prowess, dive into specific instances where they've overcome hurdles. You're looking for:

  • Detail-rich examples: Analyse how candidates recount their problem-solving approaches.

  • Original thinking: Seek out their ability to propose unique solutions.

  • Logical process: Follow their step-by-step method in tackling issues.

Encourage candidates to elaborate on how they implement creativity in past roles. It's not about the complexity of the problem but the ingenuity of the solution. Spot candidates who:

  • Connect unconventional ideas: Pay attention to how they bring seemingly unrelated ideas together.

  • Employ lateral thinking: Check their ability to view situations from new perspectives.

  • Use available resources wisely: Look for innovative use of existing tools and techniques.

Pro-tip: Observe how the candidate adapts examples on-the-fly to suit new scenarios—this reflects their situational creativity.

3.2 Assessing Risk Management in Innovation

Ask candidates how they handle risks when developing and executing innovative ideas. You're assessing their:

  • Risk assessment skills: Can they evaluate potential challenges and obstacles?

  • Impact prediction: How well they foresee the repercussions of their risk-taking.

  • Mitigation strategies: Strategies they employ to minimise potential downsides.

Evaluate real-world instances where candidates balanced risk and innovation. Pay attention to:

  • Risk-versus-reward analysis: How they calculate potential gains against potential losses.

  • Failure resilience: Their ability to learn and grow from failed attempts.

  • Prudent risk-taking: Examples of managing innovation without reckless abandon.

Pro-tip: Assess how candidates quantify risks and devise changes to mitigate them while persisting with their innovative goals.

3.3 Gauging Continuous Learning and Adaptability

Candidates should show a commitment to staying updated with industry trends and adapting their strategies accordingly. Key to look for:

  • Up-to-date knowledge: Ask how they stay informed about industry advancements.

  • Adaptation to change: Examples where they adjusted their approach based on new information.

  • Commitment to learning: Continuous professional development and self-improvement efforts.

In addition to knowledge, adaptability reflects in their ability to:

  • Integrate new trends: Their knack for embedding the latest trends into their work.

  • Modify existing strategies: Changing course when existing processes aren't working.

  • Resourcefulness: Using new information to enhance outputs and outcomes.

Pro-tip: Discover how they tailor their learning to be proactive rather than reactive, setting them apart from other candidates.


A strategic approach in identifying innovative potential can transform your hiring process. By knowing what to look for in candidate responses, you gain insight into their creativity, risk management skills, and ability to adapt. Your focus on specific evaluation techniques not only clarifies who the right candidate is but also ensures your team remains competitive and forward-thinking.

Want to run this type of interview?

Evidenced is packed with pre-built templates and questions to let you run perfectly structured interviews.

Frequently Asked Questions

What questions to ask in an interview to determine innovation?

To gauge innovation, ask candidates for examples of creative problem-solving and novel solutions. Inquire about how they approach risk, foster team innovation, and their methods of staying updated with industry trends.

What is an example of an innovation interview question?

An example is: "Describe a situation where you solved a work problem creatively. What was the outcome, and what did you learn from it?"

How do you assess innovation?

Assess innovation by evaluating a candidate's creativity, risk management skills, and adaptability. Look for real-world examples where they've implemented innovative solutions and learned from failures.

How to assess creativity in an interview?

Assess creativity by asking for specific examples of original problem-solving, encouraging candidates to share unconventional thinking, and observing how they creatively use available resources and ideas.

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